The brief was to design a one stop shop for all products Golf related and to ensure customers knew the brand were serious about the sport. They were keen to ensure the store was experience driven; the main highlight being the full size golf simulator proposed on the lower level. With the majority of the retail space on this floor, it was to key to drive customers downstairs. The property was previously a maze of small rooms with a central staircase, so it was proposed to open it up and install a new staircase located at the entrance. The full height AV wall and corner footwear area also acted as a draw for customers to venture downstairs.
A neutral colour palette with splashes of the brand green was used to ease the incorporation of existing furniture. The client was keen to maximise retail space so space saving merchandising with small story telling areas were key to the design.